Soft Power and Influence
The expression "soft power" was popularized by Joseph Nye in 1990. It refers to the ability to attract and persuade through a form of seduction. Influence strategies are becoming increasingly sophisticated.
Related Subjects
Support independent French research
Ifri, a foundation recognized as being of public utility, relies largely on private donors – companies and individuals – to guarantee its sustainability and intellectual independence. Through their funding, donors help maintain the Institute's position among the world's leading think tanks. By benefiting from an internationally recognized network and expertise, donors refine their understanding of geopolitical risk and its consequences on global politics and the economy. In 2024, Ifri will support more than 70 French and foreign companies and organizations.
