Foreign Policy Issues in the BJP 2024 Election Campaign: Boosting National Pride and Glorifying a Strong Government
While election campaigns in India traditionally focus on domestic issues above all, the Bharatiya Janata Party’s (BJP) campaign for the 2024 general elections placed a strong emphasis on foreign policy. It emphasized how, under the leadership of Prime Minister Narendra Modi, India has strengthened its diplomatic role and achieved international economic success.
Throughout the campaign, hoping to galvanize national pride, the BJP hammered home the point that, thanks to Modi, India had become the world’s fifth-largest economy, developed its industry and made significant progress in certain export sectors.
The BJP campaign also emphasized India’s new diplomatic and strategic assertiveness, presenting Modi as an exceptional leader, capable both of protecting the country from external threats and of making his voice heard on the international stage like no other before him. Indeed, the BJP highlighted much of Modi’s international commitments, including his participation in forums such as the Quadrilateral Security Dialogue (QUAD), BRICS, G20 and Shanghai Cooperation Organization (SCO), portraying him as a grand, global statesman and the sole embodiment of India’s rising status.
Additionally, the BJP took up the concept of “Vishwa Bandhu” (friend of the world) to present India as a peacemaker, a provider of humanitarian aid and a designer of solutions for the world, thanks to its unique cultural heritage. In short, the BJP sought to consolidate the image of Modi as the only leader capable of ensuring India’s continued rise on the world stage, appealing in the process to voters’ sense of national pride and their aspirations for international recognition for their country.
Available in:
Regions and themes
ISBN / ISSN
Share
Download the full analysis
This page contains only a summary of our work. If you would like to have access to all the information from our research on the subject, you can download the full version in PDF format.
Foreign Policy Issues in the BJP 2024 Election Campaign: Boosting National Pride and Glorifying a Strong Government
Author(s)
Isabelle SAINT-MEZARD
Chercheuse associée au Centre Asie de l'Ifri
Related centers and programs
Discover our other research centers and programs
Center for Asian Studies
Asia is a nerve center for multiple global economic, political and security challenges. The Center for Asian Studies provides documented expertise and a platform for discussion on Asian issues to accompany decision makers and explain and contextualize developments in the region for the sake of a larger public dialogue.
The Center's research is organized along two major axes: relations between Asia's major powers and the rest of the world; and internal economic and social dynamics of Asian countries. The Center's research focuses primarily on China, Japan, India, Taiwan and the Indo-Pacific, but also covers Southeast Asia, the Korean peninsula and the Pacific Islands.
The Centre for Asian Studies maintains close institutional links with counterpart research institutes in Europe and Asia, and its researchers regularly carry out fieldwork in the region.
The Center organizes closed-door roundtables, expert-level seminars and a number of public events, including an Annual Conference, that welcome experts from Asia, Europe and the United States. The work of Center’s researchers, as well as that of their partners, is regularly published in the Center’s electronic journal Asie.Visions.
Find out more
Discover all our analyses
The China-led AIIB, a geopolitical tool?
The establishment of the Asian Infrastructure Investment Bank (AIIB) in 2016, on a Chinese initiative, constituted an attempt to bridge the gap in infrastructure financing in Asia. However, it was also perceived in the West as a potential vehicle for China’s geostrategic agendas, fueling the suspicion that the institution might compete rather than align with existing multilateral development banks (MDBs) and impose its own standards.
Jammu and Kashmir in the Aftermath of August 2019
The abrogation of Article 370, which granted special status to the state of Jammu and Kashmir (J&K), has been on the agenda of the Bharatiya Janata Party (BJP) for many decades.
France’s Contributions to Pacific Maritime Governance
France stands out as the only European country capable of making a substantial security contribution to the South Pacific, with a permanent presence of 2,800 military personnel extensively skilled in regional cooperation.
Unlocking India’s Energy Transition: Addressing Grid Flexibility Challenges and Solutions
India is rapidly scaling up its renewable energy (RE) capacity, adding 15–20 GW annually, but the ambitious goal of 500 GW of non-fossil capacity by 2030 is at risk unless the pace accelerates.