Conceptualizing the middle class in a developmental state: Narratives and expectations in Ethiopia
The category ‘middle class’ was used increasingly throughout the 2010s to identify social changes occurring in African countries, including Ethiopia. However, the category itself is hard to define and has been employed to describe very diverse socio-economic dynamics.
New Consumption Spaces for the New Middle Classes? Shopping Centres in Abidjan
Since 2011 and the end of the post-election crisis, Côte d’Ivoire has returned to impressive economic growth. The country and its capital are drawing attention from a growing number of investors, and the “Abidjanian middle classes” are widely publicised and sought after.
Are African Middle Classes Coming Together? The Case of Telecommunications Employees in Kinshasa
For many observers, a change in perception of the African continent occurred in the 2010s. Attention has focused on the relatively high rates of economic growth and a high population growth associated with urban expansion; both indicators interpreted as promises of economic “emergence” leading to potential new markets.
Defining the Middle Class in the Global South. A Quantitative Perspective from South Africa
What makes you middle class? Is it your income, occupation, or education? Your family background or maybe the house and neighbourhood you live in? It is probably all of these things.
Identifying the Middle Classes: Diversity, Specificities and Consumption Practices Under Pressure
The international viewpoint on the African continent has profoundly changed in the last decade. Images advertised by the media drifted from afro-pessimism - the sad fate of Africa (wars and poverty) - to afro-optimism - a brighter future for the continent.
Consumption in an Uncertain Environment: The Paradox of the African Middle Classes
Three hundred million people belonging to the middle classes of Africa; three hundred million of potential consumers: an image of this kind is enough to make many an entrepreneur start dreaming. In fact, whereas for many years Afro-pessimism has dominated public opinion in the West, what seems to be the new trend in fashion, in both the media and economic circles, is now an exaggerated Afro-optimism.
Conceptualizing the middle class in a developmental state: Narratives and expectations in Ethiopia
The category ‘middle class’ was used increasingly throughout the 2010s to identify social changes occurring in African countries, including Ethiopia. However, the category itself is hard to define and has been employed to describe very diverse socio-economic dynamics.
New Consumption Spaces for the New Middle Classes? Shopping Centres in Abidjan
Since 2011 and the end of the post-election crisis, Côte d’Ivoire has returned to impressive economic growth. The country and its capital are drawing attention from a growing number of investors, and the “Abidjanian middle classes” are widely publicised and sought after.
Are African Middle Classes Coming Together? The Case of Telecommunications Employees in Kinshasa
For many observers, a change in perception of the African continent occurred in the 2010s. Attention has focused on the relatively high rates of economic growth and a high population growth associated with urban expansion; both indicators interpreted as promises of economic “emergence” leading to potential new markets.
Defining the Middle Class in the Global South. A Quantitative Perspective from South Africa
What makes you middle class? Is it your income, occupation, or education? Your family background or maybe the house and neighbourhood you live in? It is probably all of these things.
Identifying the Middle Classes: Diversity, Specificities and Consumption Practices Under Pressure
The international viewpoint on the African continent has profoundly changed in the last decade. Images advertised by the media drifted from afro-pessimism - the sad fate of Africa (wars and poverty) - to afro-optimism - a brighter future for the continent.
Consumption in an Uncertain Environment: The Paradox of the African Middle Classes
Three hundred million people belonging to the middle classes of Africa; three hundred million of potential consumers: an image of this kind is enough to make many an entrepreneur start dreaming. In fact, whereas for many years Afro-pessimism has dominated public opinion in the West, what seems to be the new trend in fashion, in both the media and economic circles, is now an exaggerated Afro-optimism.
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